Honoring the Space Between No Longer and Not Yet

by Jennifer Peters | Jun 19, 2017 | The Conscious CEO


It’s been awhile since my last blog. With good reason. In my last (the first) post, I wrote how I was frustrated because we hadn’t found our location. And so I wrote a company Manifesto. And I was doing my BEst (see what I did there?) to honor the…”space between no longer and not yet.” My spiritual coach, Nancy Levin, taught me that. I didn’t come up with it myself.

Well, guess what? I honored that space. It wasn’t easy but it was worth it. I used the time to reflect, to get clear on how I wanted Just BE Kitchen to look & feel. I let go of all the things that I didn’t truly want to be part of the space but “they” (you know THEM) kept telling me I should do. “They”, “Them” and “Their” should’s are judgy little beasts.

Meaning, things like not having industrial furniture. “They” told me it was important for high traffic. “They” also told me I had to have a specific menu of plates, soups, sandwiches, etc. I struggled with this because I didn’t want our menu to scream “health food” or “lack and sacrifice.” And I wanted traditional cheat meals done healthy. “They” told me we had to have standardized uniforms and should only hire people from industry. Instead we have hired experienced & mean non-experienced people with stories of amazing transformations.

Now, “they” are obviously successful. But the difference is that it just wasn’t MY vision. Maybe my vision won’t work. Maybe it will. But at least it’s mine and not “theirs.”

So, I also wrote the manifesto. I know, I keep talking about it. Well, guess what? It’s on our website now. www.justbekitchen.com – It’s under our purpose. Read it. Tell me what you think. I mean, it’s ours, I don’t expect it to be like you. You have yours. Not theirs.

And then guess what? We found a location. A kick butt one. And we have opened. And life has been crazy, hectic, tearful, joyful, scary, uncertain, constrained, limited, fulfilling, stretching & literally everything in between since. But it’s been my journey. NOT “theirs.”

The reality is that I wasn’t sure if going “my way” was going to work. I still don’t. But at least it feels better, even if uncertain. I do believe that it was only once I got clear on what I wanted and put my own voice to “the plan” that is when the space revealed itself and we got selected to sign the lease.

Even when I stopped doing Instagram posts that didn’t feel like me but instead were what I “should do”, I felt excited to post. It was a subtle shift, but one that felt more inspiring.

But you what? I’m so freaking scared about doing it “my” way. Why? Yes, of course, afraid of failing. But the bigger issue is afraid of REJECTION. I mean, what if everyone rejects what is ME instead of THEIRS. That’s the shitkicker in the decision. At least if THEY are rejected, then I secretly know that it wasn’t mine to begin with. Ugh.

I’m still not at a place where I can walk into Just BE Kitchen and feel relaxed. I mean, I can feel amazed some days – like I can’t believe it’s really happening. But I’m still too much in it. I’m still on pins & needles and can barely keep up with email, bills and the rest of it. I know I’m not the only one and that’s comforting. I know other business owners go through the same thing.

I WILL talk about the joy of opening soon – Because there is real joy. Especially when I think of the team and the customers. But I wanted to share this first.

BE Well xxx