The Conscious CEO & The Awakened Corporate

by Jennifer Peters | Oct 13, 2016 | The Conscious CEO


This is my first blog post of The Conscious CEO. It kinda feels like giving birth. Ok, really, I have no kids so I don’t know what that feels like. But it does have this feeling of being eager to “pop out” something that is precious and lovely enough like a baby. And, that someone – anyone – just one person – may want to read and cherish it .

There’s been a whisper inside me to write on this page for awhile. But fear held me back. Then, through a “mastermind/entrepreneur” club that I’m in, I was encouraged to write a Manifesto for the business.

And in case you’re reading this and don’t know what the business is…well, our mission is: To provide mindful mouthfuls from a conscious kitchen with kindness on a plate.

We do that through offering a mindful space where people can nourished, feel at peace and order 100% gluten, grain and refined-sugar free food. And let me tell you, the menu rocks. But more on that later.

Anyhow, the above is our intention. See, right now…we’re looking for our first location. It’s been a loooong process.

There have been tears. There has been aggravation. There has been doubt when the hell this will happen. I have definitely questioned IF it will happen.

So when I was challenged to write the Manifesto…it was like my fingers flew on the page. It was so easy to write. I literally think I edited a small portion of it once. And I was done.

And what emerged…was that I’m meant to be right here. Waiting for the perfect location. Honoring this space between no longer and not yet. Offering our retail products to the market for now. That I’m doing this to reach my highest potential even though it feels some days that I should just give up. It’s not happening, so it’s not meant to BE.

But our manifesto says otherwise. It says we are destined for greatness. That doesn’t mean we are going to conquer the world but it can mean that we change the world. One person at a time. One meal. One plate of food. One employee.

It can mean that the aches inside our souls to BE all that we can truly BE transform into patches of softness as we transform too. It can mean we surprise ourselves, and find delight in each of our days.

See, I know, based on the events of 2015 (I’m sure they will make their way into this blog someday), there will never be an opportunity to be lower than I was. So…I just wait, grow into who I’m meant to be, for us as a team to grow into a powerful force and get ready to receive what’s coming.

Along With the manifesto, birthed a strengthening of our core values, our mission and our intentions. It’s good to have the space to reflect on those as they are the foundation for what we will be based. It’s empowering to have to have the space to dream about greatness and coming into our own.

So, all of these things helped to “birth” this blog: The Conscious CEO & The Awakened Corporate.

Oh, and I’ll share the Manifesto soon. Right now I’m still savoring it as ours. As Just BE Kitchen’s. But I’ll share with you soon.

BE well xx